Looking to become a fashion blogger, a fashion stylist or a fashion influencer? You’ve come to the right place!
“I’m glad I had the chance to cross that off my bucket list.”
Don’t you hope that, one day, you could say this, too? Keep on reading to know more about the inspiring and motivating story of Oz, and how she got to do something that she initially thought was not possible!
What is your name or what should we call you, and how long have you been a stylist/blogger/influencer? Do you remember the year (maybe the day and month, too) that you started?
Hi! I’m Oana Zidaru, or OZ for short. That’s how I’ve named my blog – Oz Style. It all started six years ago (I can’t believe it!) and of course I remember the day and the month and everything because this is my little baby and I celebrate its birthday each year with a special blog post. So, “my child’s” birthday is on the 26th of March.
Do you have a specific style?
When I started my blog, I was in love with vintage/retro looks because my all-time favourite idol is Dita Von Teese. But, I get bored easily, and my style is always shifting. The only constant aspect of my looks that remain is my retro make-up, perfect curled hairstyle and the outfits with a feminine touch.
Why did you want to become a blogger or an influencer? Was there anything that happened that triggered you to become one? Did you see something or someone online, or was it because of your avid interest for fashion?
I’ve always had a thing for fashion and beauty. I’ve worked in this industry for a long time. So, when I decided to start a fashion blog, it was just out of pure passion. Actually, it all started because I wanted to support a project of mine in collaboration with DivaHair, the site where I was working back then as an editor in chief. The project was called “The Community of Fashionistas”, and it was the first Romanian version of Lookbook. There were not that many bloggers, particulary in Romania, when I’ve launched my blog, and once I did, I was shocked by the response, especially from the French fashion bloggers.
How did you start? Did you start with social medias first, then made a site? Or did you start off with a website together with the social medias?
Six years ago, I wasn’t that much into Facebook. So, I started with my blog first, and then I created my Facebook page one year later.
Which website are you using for your blog (WordPress, Blogpost, etc.)? Do you have a reason as to why you chose this website? If so, what were they?
I’ve started with Blogspot because it was easy, but then, two years ago, I wanted a more professional look for my blog. So, I collaborated with a web designer, and re-launched my website with my name: www.oanazidaru.ro on a WordPress platform.
Which social medias did you use in the beginning? Which one do you think was the most helpful one in terms of reaching your audience? Why did you think that it was the best medium to use?
At the beginning stages, I only used Facebook as a platform to promote my blog posts, and it was awesome! It helped me a lot but, unfortunately, I can’t say that anymore. Facebook is the last social media I’m using now to promote my work because of the poor reach. If you don’t pay for a boost, your post just wouldn’t reach anybody.
Do you use more social medias now compared to when you were just starting? If so, which social medias have you added?
Now I use Instagram and Insta-Stories to quickly promote what I want, for an instant feedback, and YouTube. I love vlogging! It has always been my dream to work in a network television company ever since I got to college (I studied journalism in college), but actually this is even better. I have my own TV channel, and I can do whatever I want with it!
How often do you post on your social medias when you were in the beginning stages? Was there a specific time that you thought was the best to post?
When I started, I post once a week. It was more of a hobby back then. Now, I try to post as often as I can, or at least three times per week: on Tuesday, Thursday and Sunday. I do all my Facebook and YouTube posts after 8 PM. On Instagram, I could post all day, the time doesn’t matter.
What camera were you using when you started? Did you have a photographer or you took the photos by yourself? Would you be able to compare the quality of the photos from when you were just starting and to how it is now? What were the changes?
I actually don’t remember my first camera, because it was never mine.. hehe! Six years ago, my sister was taking all the pictures that I post on my blog, and she had a good camera, but this was just a hobby for her. All of that changed now: I am now working with a professional photographer, and the change in quality is definitely noticeable.
Was there a specific blog post or social media post that made you go “Wow!” because of the amount of likes, follows or interactions it received? What was that post?
I love the interaction I have with my subscribers on YouTube. They always have nice things to say. They are my source of positivity. It’s hard to pick one but if I had to, I have to say it’s the one with my apartment tour. I’ve put in a lot of work decorating that place so it felt pretty nice to read all those comments with positive feedback from my subscribers that wanted to let me know that I did such a great job.
How was your first year of becoming an influencer? Others have said that the first year is the hardest, for any business in fact. Was there ever a point that you didn’t think it would work? Did you ever get unmotivated? If you did, what happened and how did you go through that obstacle?
For me, it was different. I wasn’t a full-time blogger for more than five years. I was an editor in chief at an online magazine so my blog was just a hobby in the beginning, and then became a part time-job. I wasn’t all that business oriented at first, and in Romania, bloggers started to do this as a business just a few years ago. I never thought of quitting because in the first few years, I was just playing. It was all fun. My blog became a full-time job six month ago, when I left my job, and now I can say it’s more difficult, but challenging in a fun way. Of course I have my ups and downs; I think we all do, but I get over them quickly. It would be a shame to quit now when all my work is starting to pay off. So, that’s my advice. If you have a dream, follow it, and don’t let the “downs” define you.
As an influencer, there must be a lot of times that you were contacted for a collaboration, do you remember the first time you were sponsored by a brand? Do you remember which brand it was and what it was that you received?
I can’t exactly remember the first collaboration I did with a brand. However, one event that stood out the most was working with a beauty brand called Braun. They made an event with a fashion show and I was one of the bloggers they’ve chosen to walk on the runway in a custom made outfit made by a famous Romanian brand – Murmur. At that time, the brand wasn’t known internationally, but now, celebrities like Madonna, Kylie Jenner, Gigi Hadid, Beyonce and so on are wearing this brand, and I couldn’t be more proud to own an outfit made by Andreea Badala (the designer behind this Romanian brand). It’s still the sexiest outfit I own. You can see the pictures from the event here.
How did that make you feel? That is such an achievement! Did you celebrate when it happened or was there anything that you did in particular to celebrate?
It was a special moment for me because when I was little (like very little – 5-6 years old), I wanted to become a model. Unfortunately, I’m not tall, or skinny, so that was not possible. That collaboration, and that event, meant a lot to me because it was a dream come true. And, you know, I’m a dream chaser. I’m glad I had the chance to cross that off my bucket list.
Do you have any advice to the future influencers/bloggers/stylists? Do you have any few words for them that they could keep in their minds to keep them motivated or inspired?
Don’t just dream it! Do it and work for it! I hate to say “what if…”. I believeit’s better to do something now than to regret later.
Finally, do you have a motivational quote that could surely motivate you whenever you are feeling unmotivated? If there is, what would that be?
My motto is: “You are the architect of your own life”. So, whenever something goes wrong, I know it’s in my power to fix it, to do something different, to make a change so that I can get to where I want to be.
Follow her on:
YouTube: Oana Zidaru
Website: Oana Zidaru
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