Looking to become a fashion blogger, a fashion stylist or a fashion influencer? You’ve come to the right place!
“Stop trying to copy other styles and pay no mind to what others are doing — it will only clutter your mind and stress you out.”
You have to be true to yourself or to your style. Once you feel like what others are doing is starting to affect you.. that’s when you have to sit back and think because this could just become the cause of your stress, and ultimately losing motivation. Scroll down below to know more about Carolyn’s story!
What is your name or what should we call you, and how long have you been a stylist/blogger/influencer? Do you remember the year (maybe the day and month, too) that you started?
I’m Carolyn from @BLVCKMATTR and @BLVCKMATTRCREATIVE. I started blogging in March 2015. I wasn’t really active at posting until mid 2016.
Do you have a specific style?
A majority of my uniform is all black, hence the handle name, but I always stay true to how I’m feeling that particular day. There are days when I feel like going high fashion and wearing designer from head to toe and other days where I want to wear hip hop/90’s inspired streetwear. It all comes down to my mood.
Why did you want to become a blogger or an influencer? Was there anything that happened that triggered you to become one? Did you see something or someone online, or was it because of your avid interest for fashion?
I was always fascinated with fashion and caring about my outward appearance. Wardrobe styling was always a fun and experimental experience with me. What triggered me into blogging was seeing how other girls were showing off their OOTDs. I wanted to do the same and simply document my taste and perhaps inspire others along the way. It was a combination of fashion and photography – two things I love tremendously.
How did you start? Did you start with social medias first, then made a site? Or did you start off with a website together with the social medias?
I first started with Instagram because it was an easy and straightforward tool where I could post my content. As I became more serious with it, I decided to purchase a web domain and e-mail for the account.
If it was social medias first, how long did you have to wait to create your own site? Was there like a specific goal first and then after reaching that, you created the site? What were those goals?
I think as I got more serious with the photography and went from my iPhone to DSLR was when I decided to build a site. This probably took a year for me to do since I was always putting it off.
Which website are you using for your blog (WordPress, Blogspot, etc.)? Do you have a reason as to why you chose this website? If so, what were they?
I’m currently using wix. I did some heavy research with what platform to use for my website and found that Wix had a ton of options for full customization for building websites. This was something I loved because I’m ultimately a perfectionist… so everything needed to be displayed the way I wanted it to be. It’s a lot of work to put a nice one together, but I think it’s so satisfying to have it meet your expectations.
Which social medias did you use in the beginning? Which one do you think was the most helpful one in terms of reaching your audience? Why did you think that it was the best medium to use?
Instagram was the most beneficial to me and, probably, to most bloggers. It has such a successful reach with a large demographic for its user base. It’s catered to posting photos with a simple template and user interface, and I think that was the main allure of it being the perfect place to start off.
Do you use more social medias now compared to when you were just starting? If so, which social medias have you added?
I’m mostly on Instagram, Twitter, Facebook, and Snapchat. I used to be on Tumblr all the time before the age of Instagram, but I’ve deviated.
How often do you post on your social medias when you were in the beginning stages? Was there a specific time that you thought was the best to post?
I try to post 2-3 days a week. It’s really good if you’re active on your account and post every day, but that’s a lot of content and it can get really demanding on your time if you aren’t doing this full time. I usually post during lunch time and when people get off work.
What camera were you using when you started? Did you have a photographer or you took the photos by yourself? Would you be able to compare the quality of the photos from when you were just starting and to how it is now? What were the changes?
I used my old iPhone 5 when I started out. When I was in school and took photography, I picked up a Canon Rebel. Then I got an iPhone 6S and it became my dream phone because the quality was such a huge upgrade and I did all my editing on my phone. Like with any practice, work tends to get better over time. The same can be said with my photography. Overall image quality and composition became noticeably better. I usually would have a friend or my boyfriend shoot me when I’m out and about.
Was there a specific blog post or social media post that made you go “Wow!” because of the amount of likes, follows or interactions it received? What was that post?
Social media really confuses me a lot of the time. You’ll see images that are selfies taken in front of a crappy bedroom mirror with horrible lighting and it has over ten thousand likes and a ton of comments. Then, I would look at the overall profile and it’s the same repetition over and over. That makes me say, “Wow” because it just doesn’t make any sense. It’s kind of a reminder than anyone can make it on social media. I’m too stubborn to take the easy route and post uninspired nonsense everyday. As an artist, I care too much about the creative direction, the story, lighting, composition, and style of work. I am my own harshest critique and I’ll always have a fervor to make it better.
How was your first year of becoming an influencer? Others have said that the first year is the hardest, for any business in fact. Was there ever a point that you didn’t think it would work? Did you ever get demotivated? If you did, what happened and how did you go through that obstacle?
Honestly, I wasn’t taking myself too seriously when I first started. I did it for fun without any expectations. Hence, my first year was just a steady growth. I take it a little more seriously now, but I don’t allow myself to be discouraged by the growth process. Like with anything, you have to just keep at it until you reach a penetration point for success.
As an influencer, there must be a lot of times that you were contacted for a collaboration, do you remember the first time you were sponsored by a brand? Do you remember which brand it was and what it was that you received?
Rocksbox was my first collab. They offered me a free trial for their box subscription membership of jewelry delivered to my home.
Receiving that from the brand, how did it make you feel? For many bloggers, that must have been such an achievement! Did you celebrate when it happened or was there anything that you did in particular to celebrate?
I didn’t really celebrate.. haha. Does that sound too sad? I just took it as a sign that I was slowly garnering an audience and going in the right direction!
Do you have any advice to the future influencers/bloggers/stylists? Do you have any few words for them that they could keep in their minds to keep them motivated or inspired?
Stop trying to copy other styles and pay no mind to what others are doing — it will only clutter your mind and stress you out. Be unique to your own taste and show it off! Success will find you as long as you remain hard-working and push your creative juices to the max!
Finally, do you have a motivational quote that could surely motivate you whenever you are feeling demotivated? If there is, what would that be?
“Work hard in silence, let your success be your noise.” – Frank Ocean
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