Looking to become a fashion blogger, a fashion stylist or a fashion influencer? You’ve come to the right place!
“Don’t let comments or number of likes deter you from doing what you love.”
The very first types of feedback we look at now, whenever we use our social media accounts, are typically the number of “likes” and “comments” we get; one day, we get a lot, and on some days, we just don’t. Find out how these demotivated Kristy in the past, and how she has changed her mindset about it that lead to her current massive following & audience!
What is your name or what should we call you, and how long have you been a stylist/blogger/influencer? Do you remember the year (maybe the day and month, too) that you started?
My name is Kristy Wu and I’ve been a blogger/influencer for around 3-4 years now. There’s no exact date as to when I started, but it was sometime early 2014 that everything took off.
Do you have a specific style?
My style is predominantly minimal with a mix of denim with monochrome pieces. It’s a mix of high-street and high fashion and just overall, really wearable, yet in trend outfits. It’s about being able to wear an outfit 6 months down the track and being comfortable in it too.
Why did you want to become a blogger or an influencer? Was there anything that happened that triggered you to become one? Did you see something or someone online, or was it because of your avid interest for fashion?
I never had the intention of being a blogger, but I used to follow a lot of blogs before Instagram, and was always reading fashion magazines and browsing Tumblr, so it kind of stemmed from there. I’ve always been a creative person, and fashion was something that I loved a lot so it was only time before I combined the two and produced my own content.
How did you start? Did you start with social medias first, then made a site? Or did you start off with a website together with the social medias?
I actually started off a blog first, but it wasn’t anything serious. At the time, it was my creative outlet where I could post the photos that I loved to take. I also had a following on Polyvore and Tumblr and people asked if I had a blog so that’s how that was created. Then, when Instagram was created, I began posting there and realised the power it had to reach new audiences.
Which website are you using for your blog (WordPress, Blogspot, etc.)? Do you have a reason as to why you chose this website? If so, what were they?
I use Blogspot just because it’s what I used in the beginning as it was the most tech-friendly to a young me. I tried to convert to WordPress a few years later, but I found it too tricky to convert everything, so I’ve kind of just stuck to Blogspot.
Which social medias did you use in the beginning? Which one do you think was the most helpful one in terms of reaching your audience? Why did you think that it was the best medium to use?
Tumblr, Facebook and Polyvore were the main social media platforms that I used because at the time it was what I knew how to use. I mostly used Tumblr for posting because it was easy to search tags and follow real life people. It was also a place where you could connect with others with similar interests. I used Polyvore because I really enjoyed making what we know today as flatlays and it was also how I showed my style without actually having to wear any of the pieces.
Do you use more social medias now compared to when you were just starting? If so, which social medias have you added?
Yes, now I’m much more connected and have added Instagram, Snapchat, and Pinterest to the list of social media accounts that I use. I’ve always used Youtube, but I have still yet to delve into videos.
How often do you post on your social medias when you were in the beginning stages? Was there a specific time that you thought was the best to post?
In the beginning, I posted once a day or once every few days. As I was still in school at the time, I tried to post early in the morning and after school or at night when most people would be online.
What camera were you using when you started? Did you have a photographer or you took the photos by yourself? Would you be able to compare the quality of the photos from when you were just starting and to how it is now? What were the changes?
When I first started, I took photos with my iPhone 5s and occasionally my Canon Mark III 5D. In terms of quality, I’ve upgraded my phone over the years so my images are much better quality and I also have improved my editing ability and knowledge of my camera, so my photos have improved a lot.
Was there a specific blog post or social media post that made you go “Wow!” because of the amount of likes, follows or interactions it received? What was that post?
I can’t really remember, but one time, I won a competition from a flatlay that I made and it got regrammed by a well-known brand. That made me quite excited!
How was your first year of becoming an influencer? Others have said that the first year is the hardest, for any business in fact. Was there ever a point that you didn’t think it would work? Did you ever get demotivated? If you did, what happened and how did you go through that obstacle?
There were a lot of mistakes made during my first year, but it was all a great learning experience. When you first begin, you don’t really know anyone else, so going to events could be extremely intimidating. In the beginning, how your followers react to your content was more likely to affect you, so I was very aware of what my followers liked and didn’t like. There were some times that I got demotivated when my followers didn’t grow as fast as the previous week or if I didn’t get many likes on a photo that I thought that would do really well. It’s just important to stay true to yourself and know what you stand for. Also, know that everyone else starts off in the same position, so at events, know, too, that reaching out to other people won’t hurt!
As an influencer, there must be a lot of times that you were contacted for a collaboration, do you remember the first time you were sponsored by a brand? Do you remember which brand it was and what it was that you received?
The first big brand that I was contacted by was Bonds, and I was so excited to receive free products! It’s also on an ongoing basis!
Receiving that from the brand, how did it make you feel? For many bloggers, that must have been such an achievement! Did you celebrate when it happened or was there anything that you did in particular to celebrate?
For me, it indeed was a big achievement as they are a household name and everyone knows of Bonds. I didn’t really celebrate when it happened but I was motivated to keep posting and grow my blog.
Do you have any advice to the future influencers/bloggers/stylists? Do you have any few words for them that they could keep in their minds to keep them motivated or inspired?
Keep true to yourself, know your style and have a distinctive style that is different to other accounts or people. Don’t let comments or number of likes deter you from doing what you love. Nothing comes overnight, so be patient and your hard work will be rewarded if you believe that it is good content.
Finally, do you have a motivational quote that could surely motivate you whenever you are feeling demotivated? If there is, what would that be?
I’ve said this quote a lot, but it’s one of my favourites: “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” – (Dr. Seuss)
Follow her on:
Tumblr: Kristy Who
Bloglovin’: Kristy Who
Website: Kristy Who
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