Looking to become a fashion blogger, a fashion stylist or a fashion influencer? You’ve come to the right place!
“That photo got about 3,000 likes out of nowhere!”
Sometimes, we’re just too afraid of doing something different, and it’s probably because of the possible negative feedback we could get from other people… but this is definitely not the case for Hayley! Keep on scrolling to find out how experimenting helped her increase her reach even more!
What is your name or what should we call you, and how long have you been a stylist/blogger/influencer? Do you remember the year (maybe the day and month, too) that you started?
My name is Hayley, and I use my middle name as my “last name” so I go by Hayley Larue. I’ve been blogging for 3 years, and first started in February of 2014.
Do you have a specific style?
Depending on the pieces I receive to review on my blog. Those determine the style of the post. Sometimes it’s very high-end street style, and sometimes it’s casual and hipster.
Why did you want to become a blogger or an influencer? Was there anything that happened that triggered you to become one? Did you see something or someone online, or was it because of your avid interest for fashion?
I’ve always envisioned myself working in fashion, and, while I was in college, I thought I wanted to work for a fashion magazine. However, after multiple internships, I didn’t fall in love with any of them, so after a few months of following other fashion bloggers on Instagram, I figured I’d try it out.
How did you start? Did you start with social medias first, then made a site? Or did you start off with a website together with the social medias?
I was so embarrassed to tell anyone I had a fashion blog! I was only promoting through my blog, and not on social media, because I didn’t want any of my friends to find out. I then realized that you can’t really have a successful business that is entirely online, if you do not promote through social media. So, one day, I finally decided to post my first outfit post on Instagram, and the rest is history!
Which website are you using for your blog (WordPress, Blogspot, etc.)? Do you have a reason as to why you chose this website? If so, what were they?
I originally started on Blogger, and then ended up switching to the self-hosted version of WordPress. Blogger is very user-friendly, but it is suggested that if you want your blog to be your business and you want it to come off as more professional, the self-hosted WordPress is definitely something to consider. I’m not saying you can’t be successful using Blogger, since there are many successful bloggers on that platform, but WordPress definitely gives you more options and you also OWN all of the content on your site.
Which social medias did you use in the beginning? Which one do you think was the most helpful one in terms of reaching your audience? Why did you think that it was the best medium to use?
I started using Pinterest and my Facebook page in the beginning. Instagram and Pinterest are the two platforms that bring the most traffic to my blog and that bring me the most sales. I’ve had many of my Instagram followers say they found me through Pinterest.
Do you use more social medias now compared to when you were just starting? If so, which social medias have you added?
I have really started to utilize Snapchat more. I think it’s a fun way for my followers to get to know me on a more personal level, and I feel like they get to see my “real” life on there.
How often do you post on your social medias when you were in the beginning stages? Was there a specific time that you thought was the best to post?
On my blog, I used to post 5 days a week, and on social media 5 days a week. Now, I post around 4 days a week on my blog, Facebook, and Pinterest, while I post 7 days a week on Instagram.
What camera were you using when you started? Did you have a photographer or you took the photos by yourself? Would you be able to compare the quality of the photos from when you were just starting and to how it is now? What were the changes?
I still use my Canon Rebel T3i, which I received as a graduation gift, and I haven’t switched since! My fiancée takes my photos, and we have both grown so much since. I also started using Lightroom to edit the lighting on my photos, adjust sharpness, while using the VSCO filters for Lightroom to add more excitement, in a way, to my photos. The VSCO filters for Lightroom have definitely changed the look of my photos compared to when I was just starting. Even just learning more about how to use Lightroom has made a huge difference in my editing.
Was there a specific blog post or social media post that made you go “Wow!” because of the amount of likes, follows or interactions it received? What was that post?
One day, my leaner mirror from Z Gallerie came in, and I took mirror selfies with no makeup, wearing sweats and a t-shirt. That photo got about 3,000 likes out of nowhere! So after that, I started to take more mirror selfies for Instagram, and people seem to really love those!
How was your first year of becoming an influencer? Others have said that the first year is the hardest, for any business in fact. Was there ever a point that you didn’t think it would work? Did you ever get demotivated? If you did, what happened and how did you go through that obstacle?
I actually thought my second year was the hardest. The first year, I was still learning, having fun with it, and not looking to make any money out of it. By the second year, I started taking it more seriously, but many companies that would reach out wouldn’t want to pay me for my time and advertisement, which is frustrating for any blogger. However, as my Instagram started to grow, companies started to agree to my collaboration rates.
As an influencer, there must be a lot of times that you were contacted for a collaboration, do you remember the first time you were sponsored by a brand? Do you remember which brand it was and what it was that you received?
My very first collaboration was with Robert Wayne Footwear, and I received a pair of Sperry’s. They were also the first to sponsor a post a year later!
Receiving that from the brand, how did it make you feel? For many bloggers, that must have been such an achievement! Did you celebrate when it happened or was there anything that you did in particular to celebrate?
It definitely was an achievement! The first time any blogger receives an item for review, it’s definitely an exciting moment. And then, when you’re sponsored (in monetary terms) for the first time, that’s when you really feel like your time means something, and that you have a big enough audience to be paid for advertisements.
Do you have any advice to the future influencers/bloggers/stylists? Do you have any few words for them that they could keep in their minds to keep them motivated or inspired?
Google has SO MANY ANSWERS for you. I didn’t know any bloggers when I started, so I had no one to ask all of my questions to. However, I’m glad I learned everything on my own, because the success of my blog made it so much more rewarding.
Finally, do you have a motivational quote that could surely motivate you whenever you are feeling demotivated? If there is, what would that be?
“Once upon a time, you were a little girl with big dreams that you promised you’d make real one day. Don’t disappoint yourself.”
Follow her on:
Pinterest: Hayley Larue
YouTube: Hayley Larue
Tumblr: Blondie in the City
Bloglovin’: Blondie in the City
Website: Blondie in the City
Did the interview motivate you in any way? Which part of this interview was your favorite? Share your thoughts on the comment section below!
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