Looking to become a fashion blogger, a fashion stylist or a fashion influencer? You’ve come to the right place!
“I’ve been demotivated tons of times but then I remember that I’m doing this for myself.”
You know that moment when your current occupation limits your creativity and potential; you know that deep inside you, you could do more? Paula knows about that all too well. Keep on reading to know more about her story!
What should we call you? How long have you been a stylist/blogger/influencer? Do you remember the year (maybe the day and month, too) that you started?
Call me Paula. I’ve been blogging for about eight months now after I decided to sell my magazine.
Do you have a specific style?
I like things that are comfortable, but I need to feel good about myself in the clothes. I always say that anything that makes me feel like a badass is what I’m going to wear. That usually includes a lot of black.
Why did you want to become a blogger or an influencer? Was there anything that happened that triggered you to become one? Did you see something or someone online, or was it because of your avid interest for fashion?
When I owned a magazine I was constantly creating digital content and styling photoshoots. I loved what I did for my clients, but wanted to style things with no barriers or expectations from others. A blog was the perfect way to have an outlet that was just for me.
How did you start? Did you start with social medias first, then made a site? Or did you start off with a website together with the social medias?
I dabbled with social media and then as I got more in to posting regularly I launched paularallis.com.
If it was social medias first, how long did you have to wait to create your own site? Was there like a specific goal first and then after reaching that, you created the site? What were those goals?
I think my goal was just creating a site that I was happy with – not releasing it just to do it. I think I worked on the site for about three months before publishing.
Which website are you using for your blog (WordPress, Blogspot, etc.)? Do you have a reason as to why you chose this website? If so, what were they?
I use WordPress because I was familiar with the backend from college and other previous work I had done. I think it looks clean and delivers a great version for all devices.
Which social medias did you use in the beginning? Which one do you think was the most helpful one in terms of reaching your audience? Why did you think that it was the best medium to use?
I started in the blogging world a lot later than others, so Instagram was my first main social media connected to my brand and I think it’s still one of the most powerful. Pinterest is also great for directing traffic back to your blog. I happened to start with Pinterest pretty early on, so I’ve been on that medium since the beginning. I’m now moving more towards video and utilizing YouTube as a platform.
Do you use more social medias now compared to when you were just starting? If so, which social medias have you added?
Yes and no. I added YouTube to the list like I said, but I’ve had Twitter, Facebook and Pinterest since before I started the blog. I also had Snapchat, but used it less and less once Instagram Stories went live.
How often do you post on your social medias when you were in the beginning stages? Was there a specific time that you thought was the best to post?
I used to post multiple times a day because that’s what I would do for the magazine. I reduced it to just once a day, and the blog about once a week. I go for quality not quantity.
What camera were you using when you started? Did you have a photographer or you took the photos by yourself? Would you be able to compare the quality of the photos from when you were just starting and to how it is now? What were the changes?
I was very lucky to already be working with a talented photographer before I started the blog. Angela Zion is amazing and a wonderful friend, so I have always been blessed to have her skills throughout this process. When we’re (my husband and I) on our own traveling we use a Canon Rebel.
Was there a specific blog post or social media post that made you go “Wow!” because of the amount of likes, follows or interactions it received? What was that post?
My recent “Insecurities” post was really hard to write. To relive all of those tough feelings and scars of being bullied and then turn them into a blog post to then share with everyone – well it was scary to say the least. But oh my goodness am I glad I did. I received texts, comments on the blog, direct messages, comments, everything. And they all meant the world to me.
How was your first year of becoming an influencer? Others have said that the first year is the hardest, for any business in fact. Was there ever a point that you didn’t think it would work? Did you ever get demotivated? If you did, what happened and how did you go through that obstacle?
Haha.. well I’m still working on that first year. I’ve been demotivated tons of times but then I remember that I’m doing this for myself. If others want to follow along I could not be more grateful, but this is a place that my creative soul needs. If I can inspire or help someone along the way then that’s some pretty sweet icing.
As an influencer, there must be a lot of times that you were contacted for a collaboration, do you remember the first time you were sponsored by a brand? Do you remember which brand it was and what it was that you received?
The first item I received was by Charme Silkiner, and I love her jewelry. She is local to Greenville, and is so talented. I still work with her brand and we are friends outside of the blogging world as well.
Receiving that from the brand, how did it make you feel? For many bloggers, that must have been such an achievement! Did you celebrate when it happened or was there anything that you did in particular to celebrate?
Saying yes to a brand that you believe in and love feels so great. It never feels like work when you’re promoting something that you truly love. I’ve worn that necklace so many times and it still means a lot to me.
Do you have any advice to the future influencers/bloggers/stylists? Do you have any few words for them that they could keep in their minds to keep them motivated or inspired?
Keep going. Mandy from Waiting on Martha told me that early on, and she was right. Just keep going.
Finally, do you have a motivational quote that could surely motivate you whenever you are feeling demotivated? If there is, what would that be?
“You don’t have a right to the cards you believe you should have been dealt. You have an obligation to play the hell out of the ones you’re holding.” -Cheryl Strayed
Follow her on:
YouTube: Paula Rallis
Website: Paula Rallis
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