Looking for insight on your own fashion blog? Here is our feature on Shivranjani Rathore’s Vagabond Wayfarer.
“Do it for yourself! I know it is easier said than done but this is what I go back to. You have to enjoy it.“
We all know that to succeed, we need to work hard and be smart about it, however, what most of us don’t realize is if we don’t enjoy even the mini successes as we step up on the pedestal, it could be hard for us to thrive. The Vagabond Wayfarer provides a little insight on why we need to enjoy our time doing it!
What should we call you, and how long have you been a fashion blogger?
My name is Shivranjani Rathore. I have been blogging for almost a year and a half. To be exact, I published my first blog post on October 3, 2015.
Do you have a specific style?
My style is feminine chic. But there is also a bohemian influence in my style and accessories. I like to shop at high street fashion stores and most of them are featured on my blog. For handbags, I tend to go for high fashion as I feel I get more use out of them in the long run.
Why did you want to become a blogger ? Was there anything in particular which triggered the lifestyle or was it because of your avid interest for fashion?
I have always believed in dressing up well, not for others but for yourself. I have been inclined towards fashion when I was in school. Most of my fashion inspiration came from magazines. But in the recent years, I came across personal blogs and found them refreshing. These were women just like me writing about fashion. I loved how different these blogs were from fashion magazines.
I got encouraged by family and friends to start my own blog and I decided to give it a go.
Did you begin with social media’s first, then made a site? Or did you start off a website along with the social medias?
The first task was to come up with a name for the blog. After a month of pondering over the name I came up with – The Vagabond Wayfarer. Once it was finalized, I went on board with the website and social media at the same time.
I started with WordPress.com and gave myself 6 months to see if I would continue blogging. I then moved to WordPress.org and got my own domain registered. I went with WordPress based on my research and it turned out to be very easy to use.
Which social media did you begin with that was the most favorable in terms of reaching your audience? Why was it the best medium to use?
I started with Facebook, Instagram, Pinterest and Twitter and I continue to do so. In terms of organic reach and growth, Instagram is really great. Pinterest is a powerful tool as it continues to gain traction for months after posting. For example, there is one pin of mine from 2015 that still gets repinned frequently.
Do you use more social medias now compared to when just started?
Yes, but I don’t use them every day. I use Google plus to promote a new blog post and a Lookbook profile for my fashion posts.
How often did you post on your social medias during the beginning stages? Was there a specific time that you thought was best to post?
It is important to be consistent on social media so I have been posting once every day and sometimes two posts. I either post in the morning before 10 or evenings around 6:30.
Which camera gear were you utilizing when you started? Did you have a photographer? Would you be able to compare the quality of the photos from when you started to how it is now?
My husband takes all the photographs for the blog and social media using Canon Rebel T3i. The photography has improved a lot since we first started out. In the beginning, we used to shoot in auto mode but then moved to manual mode, which is a game changer in itself. To be honest, the whole process of taking photographs was frustrating, sometimes it was the outcome or the time that went in getting the right setting, etc. For travel posts, we continue to shoot with the camera in manual mode but for the fashion posts, I have moved to my iPhone. The portrait mode in the iPhone 7 plus is amazing and all my recent fashion posts have been shot with it. The quality is great and it is much more relaxed and calm for us.
Was there a specific blog post or social media post which amazed you because of the amount of likes, following or interactions it received? What was that post?
It was a fashion post called ‘Bell Sleeve Dress’ that got the most views on my blog. A lot of people liked the dress and it got sold out on the seller’s site within a week.
How was your first year of becoming an influencer? Plenty have mentioned that the first year is formidable, for any business in fact. Was there ever a point you didn’t think it would work? Did you ever get demotivated? How did you overcome that obstacle?
My first year was exciting. With every post, I felt this wave of excitement. Blogging in most cases is a one person game which requires a lot of self-motivation and learning. There are so many things besides publishing a post. In terms of that, I feel I am still learning the game. I go through phases where I am stuck in a rut or feeling demotivated. If I am not feeling it, I refrain from posting for the heck of it even on social media. At the end of the day, I blog because I enjoy it. So that always helps me get inspired. It also helps to talk to someone or find inspiration on Pinterest.
As an influencer, there ought be plenty of times that you were contacted for a collaboration. Do you remember the first time you were sponsored by a brand? Which brand it was and what was the item you received?
My first collaboration was for Dresslink, an online fashion retail website. I received 2 clothing items and a necklace for $20.
It must have been such an achievement. How did it make you feel? Did you celebrate?
Even though the amount wasn’t big, I was so happy to get my first collaboration. It was a big step for me. It also gave me the confidence to approach more sellers after that.
Do you have any future advice for our influencers/bloggers/stylists? Any words to keep them motivated or inspired?
Do it for yourself! I know it is easier said than done but this is what I go back to. You have to enjoy it.
Finally, do you have a motivational quote that surely motivates you whenever you are feeling a little low?
I think this applies to everything in life. “Your only limitation is YOU.”
Follow her on:
Facebook: The Vagabond Wayfarer
Pinterest: The Vagabond Wayfarer
Website: The Vagabond Wayfarer
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